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The world of cosmetics is packed with a wide range of fragrances. Brand differentiation is crucial, and the establishment of a sweeping presence through scent is a significant, often decisive marketing feature, which requires optimal decoding and adaptation for every product of each and every brand. The design and development of truly new fragrances, requires creative solutions, in order to bring original products, with often complex compositions, to market.
A scent allows people to tell a story about themselves, to evoke senses and conjure up memories. It is not by chance that scents are regarded “gateways to the soul”. Even in the already fragrance-saturated world of cosmetics, at NIHOHOT we are unique in employing exceptional and innovative solutions alongside the most innovative technologies, which convey your brand’s story in a manner that sparks the imagination of your customers.